Contact René Jež (+420 603 255 509, firstname.lastname@example.org).
What is included in your
The event gives you an opportunity to focus your attention on where you want to lead your brand communication in near future and what strategy will help you win at the marketplace. But, it is not only about one-day event. We will provide you with an inspiration and recommendation even after Cannes in Prague is finished. See what bonuses you will get with your registration.
Entrance to the
Enjoy the program of the day and networking opportunities during breaks. Our speakers will be available and willing to talk to you and discuss what shapes the industry and brand communication today and what can we expect in near future.
We will serve you a delicious refreshment during the day. You can start your day with morning coffee and continue with two other breaks during the day. And let’s not forget a lunch, right?
What is included in your
We selected 3 talks from Cannes Lions that make you think about the way you approach brands you take care of and 30 campaigns worth to have a look at.
Bonus Talk 1
How A Chicken Salesman Predicted The Future Of Modern Media
KFC has transformed its business by recommitting the brand to the principles that made it so special in the first place. Learn why a 65-year-old fast food brand wrote comic books and romance novels, created live WWE events, and launched a sandwich into space. KFC Marketing Director George Felix and Wieden+Kennedy Executive Creative Directors Jason Bagley and Eric Baldwin (with surprise guests from the campaign) will show how KFC has managed to inject its iconic founder into the forefront of culture and turn the brand into one of today’s most talked-about modern marketers.
Bonus Talk 2
Disruptive creativity: the new model for marketers
Established brands face a wave of new competitors. Disruptive competitors that appeal to consumers through new devices, new products and new services. They have also created a new marketing model based around word of mouth, PR, consumer excitement and brand experience. New analysis of the data behind the 2018 BrandZ Most Valuable Global Brands, conducted exclusively for Cannes Lions 2018, identified the degree to which disruption alone is not enough to supercharge brand value and how even the most innovative brands need to add creativity to their mix. To what extent does innovation drive financial growth? How does disruption and innovation combine with creativity? How do I make my own business disruptively creative? Watch and find out!
Bonus Talk 3
Future consumer 2020
Who will your consumer be in 2020? What will drive their behavior? And their spend? From technological advancements to demographic shifts, WGSN will uncover the key drivers of tomorrow’s consumers and reveal three key new consumer tribes you need to have your eye on. Discover who they are, what motivates them, and – most importantly – what they mean for you and your business.
Bonus Email Series
30 Campaigns Worth to Learn from
We will select 30 campaigns awarded at Cannes Lions 2019 in categories like Media, Direct, PR, Brand Experience & Activation, Social & Influencers, Entertainment, Creative Data, Creative Strategy, and Creative eCommerce just for you. From 14 Oct 2019, we will be sending you three case studies per email each week as an example of great ideas you can be inspired from.
Do you want more?
Use this opportunity and connect your brand with the best in class creativity and inspiration for brand professionals.