Let’s start our day with great coffee and then dive in six 50 minutes talks packed with trends, insights, and ideas. Each talk has its own Q&A and we will close the day with Q&As with all speakers. It is a very interactive format, so use your chance to ask questions and discuss with them what is vital for your business success.
Check-in & Morning coffee
Johan Pihl & Mathias Wikström
Consumers to the rescue!
Learn direct from behind the scene experience how successful communication has created valuable change and profit through tangible models and precise insights. We tap in to how creativity and innovation creates not only campaigns but competitive edge in business models and product development. Can Consumerism be a force for good? Hear what’s new from the Innovation jury at Cannes Lions and get an exclusive preview of the coming project based on the “how to” process and findings in Grand Prix awarded Humanium Metal initiative and the Aland Index.
Ecommerce is a multi-faceted beast. It touches everything and requires every skill to nail it. It’s the biggest change in agencies since digital arrived at the scene. And to stay relevant- everyone needs to understand it and know how to win at it. My presentation will help guide you through the ins and outs of ecommerce as well as showing you examples of Creative & ecommerce in action across a number of verticals.
Epic, iconic, impactful are the reactions to brand storytelling that we so desperately want. We want to make people care, to build healthy relationships with clients, and most importantly, move away from addiction, destructive encouragements. Without meaning life can feel like a swamp of social media manipulations, falsehoods and pointless activities. The true storyteller makes meaning. Meaning helps us survive. This is the human connection of storytelling. Creating the meaning for the stories help brands survive the addictive swamp of dopamine “likes,” “bells” and “whistles” of social media and such. Meaning makers will help brand make it! In Prague, October 11th, Mary Lee will present the Scandinavian approach to storytelling and discuss making epic, iconic and impactful meaning, as she sees it.
Xbox Design Lab Originals: The Fanchise Model – case study (working title)
Let’s have a deep dive at the campaign that increased sales by 350% and discuss our learnings and recommendations for advertisers and agencies, what to do/not to do in order to be able to create campaigns with such potential.
Joining Cultural Conversation in a Post Social Word
Rewriting the rules of creativity
How Brands manage to jump into the cultural conversation, whiles consumers are (re)writing the rules. With audiences in control of the pop-culture storytelling today, it’s more important than ever for brands to look for the cultural signals that people are sending and to incorporate those into creative strategy and marketing efforts. we will present learnings & inspiring creative works from the 4 corners of the world.
We will dive deeper into trends, insights and recommendations that will help you better understand driving forces in 2019 and make smarter decisions about your brands. It is your chance to discuss what you are interested in with speakers.
Wrap-up & Closing
Our partners believe in the importance of creativity for (your) business success. They want to support creativity and communications industry development.