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10 Oct 2019 | Prague | Cinemacity Nový Smíchov

World-class experts on trends, insights, and smart ideas in brand communication.


4th Cannes in Prague is more than just a regular conference. It combines a live event with inspiring online talks and case studies from Cannes Lions 2019.


Save the Date!

10 Sep 2020


:hrs:min:sec


What was 2019 like?



Who were

Speakers in 2019?

All our speakers can be considered keynote speakers. No fillers. No promo talks. Just world-class expertise combined with Cannes Lions jury experience. The speakers will share their understanding of emerging trends and smartest thinking in brand communication, and provide you with recommendations for your work. Each talk is scheduled as 35 minutes presentation and 15 minutes Q&A. It is totally worth to come and have a conversation with them about what is the most important for you – how to make your brand communication more successful.




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Daniel Bonner

Global Chief Creative Officer, Wunderman Thompson
President of Cannes Lions eCommerce jury 2019
Named the No.1 Digital Creative Director in the UK by Campaign


MORE INFO ABOUT DANIEL


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Nicky Bullard

Chairwoman and Chief Creative Officer, MRM McCann, UK
President of Cannes Lions Direct jury 2019

MRM McCann was named Network of the Year 2019 by Cannes Lions


MORE INFO ABOUT NICKY


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Philip Thomas

Chief Executive Officer and President, Ascential Events
Chairman, Cannes Lions


MORE INFO ABOUT PHILIP


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David Fletcher

Chief Data Officer, Wavemaker, United Kingdom
Creative Data jury 2019

Was part of the original team working on the IPA Touchpoints survey
Co-authored an IPA best practice guide on Evaluating Communications Effectiveness


MORE INFO ABOUT DAVID


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Mark Murray Jones

Chief Strategy Officer – EMEA, OMD
Media jury 2019


MORE INFO ABOUT MARK


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Rodrigo Sobral

Global Chief Creative Officer, Oliver
Social & Influencers jury
He’s one of the most award-winning leaders in the marketing world.


MORE INFO ABOUT RODRIGO


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Clare Hutchinson

Chief Strategy Officer, Havas Media, UK
Creative Effectiveness jury 2019


MORE INFO ABOUT CLARE


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HOST

Jakub Hodboď

Global Head of Strategy at Social.Lab
Chief Strategy Officer at Ogilvy Czech
Euro Effie 2108 Grand Prix winner
Young Lions Media 2013 winner


MORE INFO ABOUT JAKUB








Check

10 Online Talks

We made a selection of talks from Cannes Lions 2019 we consider relevant and inspiring to brand owners and their partners in the Czech Republic and Slovakia. All attendees will get online access to all of them after the Cannes in Prague event.




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Why your strategy needs more chaos

Martin Weigel – Head of Planning, Wieden+Kennedy Amsterdam
Rob Campbell – Head of Strategy EMEA, R/GA

It’s better to be interesting than to be right. Martin Weigel from W+K Amsterdam and Rob Campbell from R/GA London – joint founders of the School of Strategic Arts – explain why chaos is the critical element to enable creativity go to interesting places – with some practical ideas on how you can inject some into your next project.




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Survivor’s Guide to the Adpocalypse

Fernando Machado – Global Chief Marketing Officer, Burger King
Marcelo Pascoa – Head of Global Marketing, Burger King

I try not to look at advertising [anymore] because I think by and large it’s quite boring” – Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming – and yes, just like the night, it is dark and full of terrors. That’s why Cannes is a festival of creativity, not just of advertising. And this year Fernando Machado (Global CMO @ Burger King) and Marcelo Pascoa (Head of Global Marketing @ Burger King) will go beyond Burger King’s advertising to talk about how the brand continues to reinvent itself through design, technology, and product innovation. All wrapped up on what really matters: Creativity.




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The Value of Agency Creativity

Jay Pattisall – Principal Analyst, Forrester
Jeff Robertson – Chief Marketing Officer, Blue Shield of California
Laurent Faracci – Executive Vice President of Global Category Develeopment, RB
Kimberley Gardiner – VP & Chief Marketing Officer, Mitsubishi Motors North America

CThe CMO’s focus on improving customer experience and building direct to consumer relationships has delivered their firms growth, but at the expense of differentiating their brands and the solvency of agencies, their go-to partners for creative brand thinking. As customer experiences become commodified, creative thinking has never been more important. The Value of Agency Creativity will explore the rise of technology investments in contrast with the deterioration of execution quality, agency and production investments. We will use exclusive Forrester data and ROI models to demonstrate the value of creativity to business goals and financial growth. Most importantly, we will draw the conclusions for what it means for marketers, their firms and agencies.




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The Great Paradox of Branding

Dr. Itiel Dror – Cognitive Neuroscientist
Nir Wegrzyn – CEO, BrandOpus

Marketers need to rethink what they know about cognitive neuroscience and its application in building effective brands. There are a host of fundamental conflicting tensions and paradox, which cognitive neuroscience can help with, including; rationality vs emotions, data vs instinct, cognitive penetration vs memorability. Experts disagree on the basics, agencies offer competing strategy models and creativity is misunderstood by being subjected to literal scientific examination and explicit dissection. This cutting edge and advanced talk from Dr. Dror, a world leading cognitive neuroscientist, will explore a new approach that exposes and deals with the key paradox, and Wegrzyn will consider how this enables a radical creative approach, developing ideas that drive commercial success and long-term growth.




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Make advertising great again, Rory Sutherland

Rory Sutherland – Vice Chairman, Ogilvy

Why is it so hard to make the case for investment in creativity when all the evidence suggests it is effective? Because we have made a rational, not an emotional, case for it. Rory Sutherland, vice chairman of Ogilvy, leads a session on how to make your colleagues and clients think differently about advertising – and how to restore confidence to the advertising business.




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Building Brand Love with Purpose, Brick by Brick

Julia Goldin – Global Chief Marketing Officer, LEGO

With many brands seeking deeper meaning to help them navigate a world of continual flux, how can finding the right purpose be a guiding ‘North Star’ that delivers innovation and success? For more than six decades, the LEGO brick has been on a mission to ‘inspire and develop the builders of tomorrow’; to get children thinking creatively and reasoning systematically so they can unleash their potential and shape their own future. This strong, simple purpose has built a brand that is loved my millions around the world. Join Julia Goldin, Chief Marketing Officer of the LEGO Group, to hear how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.




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The Rule Breakers’ Rule Book: 5 Commandments of Challenger Thinking

Malcolm Devoy – Chief Strategy Officer, EMEA, PHD
Adam Morgan – Founder and Partner, eatbigfish

Challenger thinking has become increasingly important to a broad range of brands—whether they are legacy brands or scrappy start-ups. That’s not surprising when you consider that in US packaged goods alone, challenger brands secured $22bn of value from bigger brands over a five-year period. But what’s the secret recipe to success? This session has Adam Morgan, world expert on challenger thinking, sharing insights from those disrupting the status quo, with Malcolm Devoy, chief strategy officer for PHD EMEA, on the five commonalities in marketing and media behaviours they seem to use.




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What CEOs Really Think About Marketing, Creativity, and Growth

Jason Heller – Partner, Global Lead Digital Marketing, McKinsey and Company
Biljana Cvetanovski – Senior Expert, McKinsey and Company

In this seminar, McKinsey and Cannes Lions will unveil the findings of a new study highlighting the evolving expectations of the modern marketing organisation in the eyes of the CEO – and by extension the CFO, and board of directors. CEOs need growth. That should be good news for marketers. With the creativity to drive innovation and advanced data and tech enabled capabilities to execute, marketing is developing the tools and skillsets to lead the corporate growth agenda. But is marketing making the grade? Come learn about what the senior most executives expect when it comes to driving predictable growth, the role of marketing and creativity — and how to the c-suite is getting involved.




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Tourism Australia: Orchestrating Australian ownership of America’s biggest game

Jonny Bauer – Global Chief Strategy Officer

How Tourism Australia hijacked something very American. In the crowded travel category, the Dundee campaign mimicked the behaviours of a Hollywood blockbuster. Its star-studded content was part of an elaborate system of work identified as Tourism Australia at the 2018 Super Bowl. Find out how a sophisticated media strategy shifted perceptions among Americans and converted desire to see Australia into action.




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Giving Them Something They Can Feel: Multisensory Brand Experience

Raja Rajamannar – Chief Marketing and Communications Officer, Mastercard

Push the boundaries and explore the new dimensions that our senses — sight, sound and taste — can play in future-proofing your brand. As the world continues to transform at an incredible pace, it’s impacting how consumers interact with everything around them – including brands. Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar will demonstrate the power of multisensory branding during an immersive presentation. Don’t miss out on this priceless opportunity to get inspired, featuring live sonic branding performances and special guest renowned Chinese concert pianist and composer Lang Lang.







Why it makes sense to

Attend

This event provides a summing-up of the year’s most innovative and influential campaigns, technologies, and emerging trends that are certain to shape marketing and customer decisions in 2020. Inspirational and actionable insights are revealed by world-renowned experts, senior agency strategists/creatives, and major brand leaders.




CEOs/CFOs

Come and see for yourself how smart communication solutions can drive business results of your company.

Marketers

Get inspirational and actionable insights that will help you better understand how to grow your brands faster.

Account Directors/Managers

You have real power to influence your clients the most. Pack yourself with world-class smartest ideas and trends.

Strategists/Planners

Grab insights from those who decided which campaigns and solutions move communications of brands forward.

Creative Directors

Use your chance to discuss what you love the most with world-class creators and makers – great creative solutions.

Media professionals

Is there a way how you can use new trends in brand communication? Will you find it out?


The

Venue


Dark room, big screen, crystal clear sound, comfy seats. Like in the Palais des Festivals in Cannes. Just come and enjoy.
We selected this venue so you are not tempted to look at your laptops and mobiles and you can focus on what is important – get inspiration for your thinking of where communication of your brands will be heading in the near future.




Cinemacity

Nový Smíchov

Address
OC Nový Smíchov, Plzeňská 8, Prague 5
Transportation
Metro – line B – station Anděl.
Trams – lines 4, 6, 7, 9, 10, 12, 14 and 20 – station Anděl.
Web

www.cinemacity.cz


Partners


Our partners believe in the importance of creativity for (your) business success. They want to support creativity and communications industry development.



Partners

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Media Partners

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