6 inspirational speakers
Creativity Booster Day

January 11


Six international speakers will update you in a what is a benchmark of great creativity in their respective fields. They will share their insights and the best world‘s cases awarded at Cannes Lions 2016 with you and provide you with practical tips for your work. You will have a chance to discuss latest trends in branded communication.


Milton Elias

Head of Mobile & Tech Futures
curriculum vitae
Formerly a performing artist, Milton Elias began his mobile career in the 2000s within Publicis Groupe’s Phonevalley in Paris, France. Later a Starcom MediaVest Group London, he built the group’s mobile team and product while working with numerous leading brands as they entered the mobile marketing space. Since joining OMD UK in 2012, Milton has been responsible for leading the agency’s award-winning mobile marketing offering across its range of clients, including McDonald’s, PepsiCo, and Groupe PSA.
Milton has also been responsible for brokering and bringing numerous media firsts to market, including the world’s first 3D tablet ad, the first ad campaign on YouTube Mobile in the UK and Europe, and the UK’s first haptics-enabled mobile video ad. His work has earned awards from the likes of the Mobile Marketing Association and numerous marketing bodies and publications. He has previously been named one of MediaWeek’s ‘30 Under 30’, one of Campaign Magazine’s ‘Faces To Watch’, and, most recently, one of the top five most influential people in mobile marketing by The Drum in consecutive years.


Dries de Wilde

Duval Guillaume
Creative Director, BELGIUM
curriculum vitae
After a short career as a magazine writer, Dries joined Duval Guillaume as a copywriter in 2007. He worked for clients like Carlsberg, TNT, AXA, Alfa Romeo, Ray-Ban and De Opvoedingslijn. His very first Cannes Lion was in the Direct category, for USG People. Later on, his campaigns won numerous national and international awards: 17 Cannes Lions, New York Festivals Grand Prix, Eurobest, Clio, One Show, etc. Dries helped Duval Guillaume to become Belgian Creative Agency of the Year, three times in a row. In 2015, he took the creative lead at Duval Guillaume together with his team partner.
In his spare time, Dries loves to hang out with his wife and two daughters. When they are asleep, he escapes the house to have a beer. Or two.


Kelsie Van Deman

Head of Interactive Production
Wieden & Kennedy Amsterdam, THE NETHERLANDS
curriculum vitae
Kelsie Van Deman joined W+K Amsterdam as Head of Interactive Production in 2014 following ten years at agencies in San Francisco. At W+K, Kelsie and her team lead the production of global interactive experiences for clients such as, S7 Airlines and Milka.
Prior to joining W+K, Kelsie was an Executive Producer at Pereira + O’Dell where she produced highly visible interactive and integrated work for some of the world’s biggest brands including Intel, Skype and LEGO. Kelsie is internationally awarded and recognised in her field and has recently served on juries such as Eurobest, AICP Next Awards and the FWA.

Creativity Matters

Rob Dembitz

Cannes Lions
Head of Global Innovations, UNITED KINGDOM
curriculum vitae
Rob Dembitz is the Corporate Development Director of Lions Festivals. He sits on the Executive Team and is responsible for the strategic growth of the business.
Rob began his career at M&C Saatchi in their new media team, eMCSaatchi, before taking a different path into financial services. After studying for a MBA at London Business School, he joined GI Partners, a private equity firm and then moved to join the Terra Firma restructuring team at EMI.
Rob has led the development and launch of Lions Health and also Lions Innovation, and Lions Entertainment. He is also the Head of both Lions Innovation and Lions Entertainment.
Lions Festival’s flagship event is the Cannes Lions International Festival of Creativity, which takes place every year in June and is the world’s leading celebration of creativity in communications. The company also runs Lions Health, Lions Innovation, Eurobest, Dubai Lynx, Spikes Asia, and the Tangrams.

Promo & Activation

Jakob Stigler

Be On, Part of AOL Platforms
curriculum vitae
Jakob Stigler is Managing Director of the Nordics for Be On, AOL’s end-to-end branded content syndication platform, where he leads the company’s operations across Denmark, Sweden, Norway and Finland since 2012.
With over 15 years’ experience in a variety of technology, communications and digital advertising, Jakob has been directly involved in the planning and execution several award winning global projects, such as the “Live Test Series” for Volvo Trucks including global sensation “Epic Split”, “805 Million Names” for The World Food Program, and local travel firm Spies’ “Do it for Denmark” campaign.
Serving as a jury member at Danish Digital Awards, Danish Internet Awards, and the True Awards, Jakob is also a keen industry speaker and is regularly invited to share his expertise at digital events and conferences, as well as for Masters students in Marketing & Communication at Copenhagen Business School. In addition, Jakob has been recognised by his peers in the industry, being picked for Denmark’s prestigious M-List 2016 as one the most influential individuals in the Danish marketing industry.


Hannes Kerstell

Prime – A Weber Shandwick Company
Senior Partner & Executive Media Director, SWEDEN
curriculum vitae
Hannes works as Senior Partner and Executive Media Director at Prime – A Weber Shandwick Company, one of the world’s most Cannes Lions-awarded communications agencies.
As a member of Prime’s executive board, Hannes’ clients include Hemnet and Scandic Hotels. Pivotal to the development of Prime’s marketing communications offering, Hannes’ keen understanding of how value generates awareness stretches the boundaries of creative innovation and has helped impact the very definition of PR.
His award roster includes Cannes Lions for the campaigns Scandic to Go, Plumbers without Borders and Telia Surfindex, coupled with accolades from One Show, Clios, Eurobest, European Excellence Awards and SABRE.
Hannes’ hallmark campaigns Scandic to Go and House of Clicks helped place Prime, as the only listed comms/PR agency, at global number eight in the inaugural Contagious Pioneers 2016 ranking of the bravest and most innovative agencies in advertising and communications.
He is a former Program Director for Strategic Communications & PR at Berghs School of Communications, lauded as the world’s best advertising school by Cannes Lions in 2014.