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The speakers will update you in a what is a benchmark of great creativity in their respective fields. They will share trends, insights, and ideas with you, and demonstrate them on campaigns awarded at Cannes Lions 2017.
They will provide you with recommendations for your work. You will have a chance to discuss all that interest you in branded communication.

Andy Hood

Head of Emerging Technologies, AKQA

Mobile jury president, UK
curriculum vitae
Andy Hood is Head of Emerging Technologies at AKQA. He founded and leads the Creative Research & Development team, which specializes in rapid design and development of new digital products and services for clients, helping AKQA teams globally to identify opportunities to innovate with new and existing clients, and demonstrating the AKQA process and ethos of understanding, prototyping and applying emerging technologies to clients and consumers in order to solve business problems and create unique opportunities.

Andy was a key figure in the development of the Fiat Eco:Drive connected-car system that drives behavior change around fuel consumption, the Heineken Star Player live dual-screen Champions League game and the Nissan IDx virtual reality experience for Oculus Rift at the 2013 Tokyo Motorshow. Most recently Andy has helped to create AKQA’s first product using artificial intelligence with IBM Watson, and voice-interaction products for Amazon Alexa.

Andy frequently presents at influential global events such as CES, Dmexco, and the Guardian’s Changing Advertising Summit, and presented at TedX in Bucharest in 2016. Andy has been a member of the BIMA “Hot 100” and was featured in AdWeek as one of the ‘Top Ten Creative Minds’ in Digital. In 2017 Andy was President of the Cannes Lions Mobile jury.

Anneke Schogt

Managing Director, IMA

Promo & Activation jury member, THE NETHERLANDS
curriculum vitae
Anneke Schogt is Managing Director of IMA. Anneke joined the Influencer Marketing Agency to help bring the growing startup to the next level. She brings a wealth of experience in digital innovation across advertising and technology sectors, ranging from start-ups to large multi-national companies. Most recently she held the role of Country Manager for Microsoft Advertising where she led the charge on digital strategy for Xbox, Skype, MSN and Outlook, among others.

A strong believer that inspiration can come from anywhere, Anneke is passionate about promoting an open work environment where silos disappear and creativity trumps hierarchy. Before Microsoft she was Managing Director of the acclaimed creative agency INDIE. Here she became a digital evangelist, leading European campaigns for the likes of Nike, Ben & Jerry’s and Domino’s Pizza.

She enjoys sharing her passion at major industry events including Dubai Lynx, Eurobest and the Festival of Media Global Awards. She is also an active member of AMMA and IPAN in the Netherlands.

Gianfranco Mazzone

Managing Director, Burson-Marsteller

PR jury member, ITALY
curriculum vitae
Gianfranco Mazzone is Managing Director at Burson-Marsteller Italy, in charge of leading the marketing and integrated communication consulting services within the agency.

In Gianfranco’s vision, communication is a strategic lever to achieve business goals and creativity a purposeful tool to support business priorities. Leveraging a meaningful professional mix of expertise – spanning from business advisory to integrated communication – Gianfranco partners with B-M clients to offer an integrated approach and develop creative campaigns, able to help them gaining a competitive edge in their market. This consultancy approach stands out clearly in several creative projects, such as Webank Smammas, Sony Villa Biscossi and Samsung Galaxy Generation.

He joined Burson-Marsteller Italy in 2000 to found the Technology Communication practice and throughout the years he covered responsibility roles till being appointed Managing Director. In the last years, also by working closely with Young & Rubicam, he has created effective synergies between the PR levers and the advertising tools, by mixing different know-how to develop more and more creative, integrated and business-oriented Public Relations projects, aligning communication and business objectives and reaching key targets in the most suitable way.

Before joining Burson-Marsteller, Gianfranco deepened his technology and digital market knowledge in Brodeur. Previously he gained experience at ThreeSixty, a consulting firm specialized in marketing and communications and focused on the fashion and luxury sectors. Before, in 1998, he joined the PR Agency Weber Shandwick, following his first experience at GEA, Business consulting firm, since 1996.
He boasts a Degree in Communication Sciences and s Master’s degree in Marketing Communications.

Patrick Dooms

Radio Director, Sonicville

Radio jury member, BELGIUM
curriculum vitae
Patrick Dooms breathes radio advertising.

Since he started off as a copywriter in a number of Belgian and international advertising agencies like Bates, BBDO, Leo Burnett , Ogilvy… he was bitten by radio advertising. Although in the early days, radio was far less important then print, billboards and TV. And the internet was still a wasteland.

Because he loved to hangout in studios after hours, he decided to combine his musical hobby and his profession. So, he became the co-founder of two notorious Belgian production companies, Doctors Swing and Raygun, but also worked as a freelance radio producer for many others. He is now a senior radio director at Sonicville, one of Belgiums most rewarded sound production companies.

In the meantime, TV has lost part of its glory, print has faded away, but radio is stronger then ever. And Patrick likes to keep track of what’s happening in the radioworld. That’s one of the reasons why he also teaches radio advertising at the Royal Institute for Theatre, Cinema and Sound in Brussels. There, he tries to help his students to develop strong concepts, great productions and above all, rock solid scripts.

Because, even if he’s been a manager, producer and director for the last twenty years, there’s still copywriters’ blood running through his veins.

Ioana Filip

Executive Creative Director, MRM/McCann

Direct jury member, ROMANIA
curriculum vitae
Ioana Filip started her career as a copywriter in 2006 and is now one of the youngest executive creative directors in Europe. After working for most major brands in the market, at 26, she was named Group Creative Director of McCann Bucharest. With a mixed experience of digital and integrated, at 29 she’s named Executive Creative Director in MRM//McCann, one of the most awarded digital agencies in the region, to take the creative team to the next level of integrated digital campaigns.

Her work has been awarded in shows like Cannes Lions, Eurobest, Webby, Golden Drum, Euro Effie and many others local and international shows. She was a juror in Cannes Lions 2017, Young Guns 2017, part of the New York Festivals jury two times (2013 and 2016), first Romanian woman juror in the 2014 Clio Awards and a jury member of many other international festivals like Ad Stars, Golden Drum and ADC Global.

She was a speaker at many local and international advertising festivals, including two times in Eurobest (2014, 2016) and Golden Drum in 2016. She has been named Young Professional of the Year by the IAA organisation and one of the “30 under 30″ to watch by Forbes Magazine.

curriculum vitae