12 Oct 2017

Conference Agenda

5 Speakers | 1 video seminar | Cyber showings
Q&A with Speakers



Agenda

Let’s start a day with great coffee and then dive in six 50 minutes blocks packed with trends, insights, and ideas. Each block has its own Q & A. So, be prepared to ask questions and discuss what is vital for your business success – creativity.

8:30



Check-in & Morning coffee


9:00



Intro



9:10



Rethinking traditional branding: Why a human-to-human perspective makes more impact

Promo & Activation – Anneke Schogt

Promo & Activation jury member and Managing Director, IMA, NETHERLANDS


10:00


Make smarter radio? Yes, you Cannes.

Radio – Patrick Dooms

Radio jury member and Radio director, Sonicville, BELGIUM


10:50



Coffee break & Networking


11:20



seminar from Cannes Lions 2017 (video)

The economics of creativity

Jason Heller, McKinsey & Company


11:55



Innovation is a Frame of Mind

Mobile – Andy Hood

Andy Hood, Mobile jury presidentt and Head of Emerging Technologies, AKQA, UK



12:45



Lunch & Networking


14:10



PR Revolution

PR – Gianfranco Mazzone

PR jury member and Managing Director, Burson-Marsteller, ITALY


15:00



How to Navigate the Seas of Great Content

Direct – Ioana Filip

Direct jury member and Executive Creative Director, MRM//McCann, ROMANIA



15:50



Coffee break & Networking


16:20



Screening of Cyber winners cases

Cyber showings

Selection of the most interesting campaigns in the Cyber category


17:00



panel discussion

Q&A

Speakers will be answering questions from the audience.


18:15



Wrap-up & Closing



18:30



The End


Partners

Our partners believe in the importance of creativity for (your) business success. They want to support creativity and communications industry development.


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