12 October | Prague

Creativity that Drives Business

1 day conference
Trends. Insights. Ideas.
Cyber. Mobile. Direct. PR. Promo & Activation. Radio.

The conference brings the most relevant takeouts
from Cannes Lions to the Czech Republic.

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Why

Cannes in Prague

Only a few professionals from the Czech Republic have an opportunity to go to Cannes and attend the Cannes Lions – International Festival of Creativity, the most important gathering of professionals in branded communications.

The mission of the Cannes in Prague events is to bring the most relevant trends, ideas, insights, inspiration, and recommendations for branded communication from Cannes to the Czech Republic.

The Cannes in Prague Conference is the main event of the year.


About

Cannes Lions

Thousands of people from nearly 100 countries working in creative communications, entertainment, design and tech came to Cannes to find out where the industry is heading and celebrate the power of creativity as a force for business, for change and for good.

Ignite your creativity

There are many proofs that creativity may drive business more than anything else and so it is the best strategy towards effectiveness and the real business effect.
If you want to know more, contact us, and we will provide you with the findings.

Benchmark of Creativity

Does exist the benchmark for it?

The definitive answer is YES. Such benchmarks are set every year in June in Cannes by the most seasoned experts in the field. In 23 categories, juries assess, discuss, and select works that set the benchmark and win a Lion.

We selected some categories for you and bring some of the jury members to Prague to share their findings and recommendations with you.


Digital experience

Cyber

The Cyber Lions show creativity which is experienced digitally. They demonstrate an idea indigenous to, or enhanced by, the digital environment; that is work originating from online platforms and innovatively utilising associated technologies to deliver a brand message.

Devices

Mobile

The Mobile Lions show device-driven creativity. They demonstrate performance in portable platforms; that is work where a hand-held or wearable environment is integral to the idea and enables key aspects of the execution.



Interaction and participation

Promo & Activation

The Promo & Activation Lions show creativity that brings brands to life. They demonstrate ideas that generate interaction; that is work where consumer participation in an activity serves to promote a product or service.

Sound Content & Use

Radio

The Radio Lions demonstrate ideas that are wired for sound; that is work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.



Response-driven

Direct

The Direct Lions show response-driven and relationship-building creativity. They demonstrate the pursuit and application of meaningful results; that is work created to directly influence ongoing consumer behaviour via a call-to-action or mechanism producing a measurable response.

Trust and understanding

PR

The PR Lions show the creative use of reputation. They demonstrate innovative ideas that have sway; that is work that tangibly builds trust or engenders increased understanding between brands/organisations and their publics.

What We Want?

Our Brief for the Speakers

Provide inspiration and encourage our audience to demand/create great creative work that drives business. It is about your selection of the most interesting campaigns/cases from your category, describing trends, sharing insights and giving practical tips.

Focus your speech on needs of the Czech/Central European market (i.e. small markets with limited budgets).

You have 50 minutes in total. Combine your presentation with 10-15 Q&A.


Gianfranco Mazzone, Managing Director, Burson-Marsteller

PR Revolution

Data analysis, “concrete“ creativity and integrated channels to build a reputation to impact the business.



Andy Hood, Head of Emerging Technologies, AKQA

Innovation is a Frame of Mind

In the Mobile category at Cannes this year a very clear trend emerged among those entries that succeeded in being involved in the major award conversations, and those that, while impressive, may not have made the impact that might have been expected. That trend was innovation. That word brings to mind images of the latest emerging technologies and engineers creating complex solutions in grand and expensive scales for huge agencies. However, innovation does not have to be technical, and it certainly doesn’t have to be expensive. In this talk, Andy Hood will explore the many ingenious and creative ways in which companies approached the most talked about pieces of work in this jury, and the principles that link these disparate projects together.

Anneke Schogt, Managing Director, IMA

Rethinking traditional branding: Why a human-to-human perspective makes more impact

Today, a brand is no longer what we tell consumers it is, it is what consumers tell each other it is. This evolution of the traditional brand-agency model means that to really activate an audience today, you need to listen to the cultural conversations they engage in – and become a part of them. With examples from the Promo & Activation category, this talk will explore the need for a more human perspective in today’s creative landscape.


Patrick Dooms, Radio Director, Sonicville

Make smarter radio? Yes, you Cannes.

“For those who love radio, the Cannes festival is a real treat, a source of inspiration. But sometimes also a source of frustration.
Those award winning radio ads are always one minute or longer! They always have some crystal clear and noble message! They make use of the best voice over talents. Their budgets have no limits…
Well, to be honest. That is not always true. Together, we will analyse some of the greatest award winning radio work of this year and come to the conclusion that there’s no excuse for not making stronger and smarter radio. Because we Cannes!“


Ioana Filip, Direct jury member and Executive Creative Director, MRM//McCann, ROMANIA

How to Navigate the Seas of Great Content

With the attention span of a regular person reaching almost the attention span of a gold fish today, brands need to find their way to navigate into the infinite sea of content their customers are exposed to every day. The Facebook feed has become the primary theatre for content consumption and it becomes more and more difficult for brands from local markets to find their place in a sea of global content from both their competitors and global entertainment companies as well. In this context, it’s now more important than ever that brands embrace creativity to reach the shores of greatness.


The venue

Cinemacity Nový Smíchov

Big screen, crystal clear sound, comfy seats. Like in the Palais des Festivals in Cannes. Just come and enjoy.

Address

OC Nový Smíchov
Plzeňská 8, Prague 5

Transportation

Metro B & trams 4, 6, 7, 9, 10, 12, 14 and 20 – station Anděl.

Web



Partners

Our partners believe in the importance of creativity for (your) business success. They want to support creativity and communications industry development.


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